The Secret of the Magic Gourd

Posted on July 9th 2007 in Disney movies & television

The Walt Disney Company’s first non-Hollywood movie made more than $1 million at Chinese box offices in its first week. “The Secret of the Magic Gourd”, a mix of live action and CGI animation, is based on a famous Chinese children’s story by the late Chinese children’s writer Zhang Tianyi. It is about a boy who’s troubled by his magical vegetable, which steals from others to please him. Hong Kong special-effects studio Centro Digital Pictures, which worked on “Kill Bill,” made the movie.

The Secret of the Magic Gourd

You can visit the official website (in Chinese) at www.disney.com.cn/hulumimi. Click on one of these two links to view the trailer:

Section from The Secret of the Magic Gourd website

IMDB doesn’t have much information about this movie; release dates are only listed for China and Hong Kong. I wonder if it will ever be released outside China. It would make a nice collector’s item on DVD.

Disney’s overarching approach to cracking the Chinese market has been to flood the country with its content. It has opened more than 4,200 “Disney Corner” merchandise outlets in stores around China. A TV show launched in 1994 that promotes Disney cartoons is now shown on more than 40 channels. Disney also publishes cartoon books, and the stage productions “Winnie the Pooh,” “The Lion King” and “Disney on Ice” have all been performed in China. And of course it opened Hong Kong Disneyland in September 2005.

Related links:

- Newsweek: ‘Gourd’ makes $1 million in first week
- Official website (in Chinese)

Still from Disney's The Secret of the Magic Gourd

 

Comment

Feb 8, 2009
4:25 am
#1 tan wrote:

I love U, raymond bao

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Arthur Disney Comics Worldwide is an unofficial website with information on Disney comics and magazines from around the world. With approximately 50% of the market, Disney is the largest publisher of children's magazines and comics (excluding manga) in the world!

I'm Arthur and on this blog I write about Disney comics news, new comic book releases and other Disney related stories. If you have any news about Disney comics please don't hestitate to contact me.


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