Disney acquires Marvel

Posted on August 31st 2009 in Marvel

The Walt Disney Company has just announced that it acquires Marvel Entertainment and its portfolio of over 5,000 characters for $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

For more: Google News

Comments

Aug 31, 2009
1:24 pm
#1 Chuck Munson wrote:

Hmmm … did anyone else just feel the Earth’s axis shift? I can’t help but see the relevance of the classic Disney characters that *I* know and enjoy to be part of an ever shrinking universe. Certainly something I didn’t see coming – maybe I wasn’t looking hard enough!

Dec 28, 2009
8:26 pm
#2 steph wrote:

Hi, I missed this news the first time around but am getting to it now. This is very interesting… I hope my favorite marvel movies don’t go in the vault :(

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Arthur Disney Comics Worldwide is an unofficial website with information on Disney comics and magazines from around the world. With approximately 50% of the market, Disney is the largest publisher of children's magazines and comics (excluding manga) in the world!

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