Andy Mooney

In this great article from CMO Magazine, Andy Mooney, chairman of Disney Consumer Products, talks about his introduction of active licensing at DCP. Unlike before his arrival at the company in 1999, their product managers now work closely with developers and licensees on the design of new Disney-branded products and new categories, such as Disney Princess, W.i.t.c.h., and the recently introduced Disney Fairies. (more…)