Kaczor Donald

Kaczor Donald (Poland)Kaczor Donald (Poland)

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CountryPoland
PublisherEgmont Polska
Format 17.5 x 25.5 cm / 48 pages
StatusActive Active: Since 1994
FrequencyWeekly
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The information on this page was last updated 30 December 2004
This bi-weekly magazine that was launched in May of 1994, was moved to a weekly frequency in June of 1997. A TV advertising campaign of 80 spots was used to support the change. The first weekly issue was printed in 380,000 copies and sales were up by 12%.

The magazine looks very much like other Donald-titles published by Egmont in other countries, like Donald Duck & Co in Norway. The layout of the comic is the same as the Norwegian one. First an index page. Then a story, which is often a Barks one. Then a Mickey story. In the middle of the comic, there's a double page with tips and things you can do and make (like the Norwegian Miks & Tips. After that another two stories and finally a newspaper one-page gag with Donald or Mickey. On the back-cover is a preview page featuring what will be in their next issue. The comic also features lots of extra things like stickers, posters or gadgets and some editorials and activity pages like in Mickey Mouse.

An imaginative campaign met enormous succes in the re-launch of Poland's bi-weekly Donald Duck magazine. A simulated stockmarket game - the Duckburg Stock Exchange - invited readers to collect and trade shares in fictitious Disney companies over 16 issues. The response was tremendous, with more than 6,000 entries in a final drawing! Twenty-five lucky winners collected their prizes at the Warsaw Stock Exchange. The average print run during the promotion was 150,000 copies.

Another successgful campaign was launched over eight issues of Donald Duck, beginning in late 1994. Readers collected coupons from the magazine which could be exchanged for the Donald Duck Collector Card. The card entitled the holder to a drawing of more than 150 sponsored prizes, as well as various retail discounts. By mid-March, more than 16,000 Donald Duck readers had collected coupons to obtain the card. Due to the success of these two promotions, Donald Duck launched a thrid campaign called "Six Games for Vacation." A special binder was offered in which readers could collect a series of cardboard games inserted in six issues. Coupons from these games could be sent in for eligibility in a final drawing for a 14-day family seaside vacation!

And Poland's bi-weekly Kaczor Donald magazine's sales KEEP growing. It has met great success since it's relaunche in early 1994. It is now the most popular comic magazine dedicated to children aged six to 11. Net sales have been rising steadily from 70,000 copies in January 1994 to 113,000 copies in July. The enormous success of Kaczor Donald is due to carefull chosen and translated comic stories, interesting editorial pages and regular surprise premiums for readers. In addition, long-term campaigns such as the highlt recognized Duckburg Stock-market, collection cards and Six Games for Holidays have given the magazine a boost. The promotion campaigns are strongly linked to the premiums plan. Kaczor Donald's 48 pages contain a Carl Barks comic and other stories featuring the most popular Duckburg characters, as well as editorial features.

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