The information on this page was last updated 4 September 2003
Disney Explora, a children's magazine that circulates weekly with newspapers, was launched in March 1999 by Visor in Argentina, Uruguay, Bolivia and Brazil, plus Paraguay in June of that same year. Visor provides the ability to distribute Disney Explora weekly to 34 newspapers in Argentina and to four other countries, reaching an initial circulation of 410,000 copies.
The newspapers that carry the magazine use the optional purchase system, offering Disney Explora for an additional $2.40 with purchase of the newspaper. The glossy Disney Explora targets children aged 9 to 11. It contains a 40-page mix of general interest editorial material and comics based on popular Disney charactgers. Educational content consists of articles on various school themes.
Disney Explora benefits from heavy promotional support in Argentina, where many of the 34 participating newspapers belong to multimedia groups that can provide strong communication campaigns. All newspapers use TV, print and outdoor advertising.
The first issue of Disney Explora included an attractive pack to gain reader loyalty. The pack contained A Bug's Life hardcover book with stickers appearing over the first 15 issues; a hardcover folder for collecting the How the World Works series (a non-Disney school support series); the first two issies of the school support series; and a surprise gift pack with posters, postcards, mini-books and coupons for winning Nintendo games, bicycles, soccer balls and trips to Walt Disney World. Following issues also includes premiums.