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The information on this page was last updated 4 September 2003
Editorial Atlantida S.A. has launched Argentina's first-ever bi-weekly magazine entitled Mickey Total in 1997. The magazine provides an excellent mix of comics and editorial pages geared to readers aged seven to 12. The first issue of Mickey Total had a print run of 75000 copies, of which more than 55000 sold out in less than one week. The launch of the magazine was supported by a major television and press campaign.
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