Belarus

As part of The Egmont Group's extensive contract with The Walt Disney Company, Disney magazines have rolled out across Eastern Europe as more and more countries become accessible. Egmont has steadily entered Eastern Europe over the past six years, beginning in Hungary in 1988.

Local Egmont offices staffed by Easterb European nationals are responsible for the day to day busniness of Disney magazine publishing, with Egmont headquarters remaining in Denmark. Just as in Belarus, the spearhead in each market is the Mickey Mouse magazine, which is launched to build Disney name recognition.