Asia Pacific

Chinese Mickey Mouse, which is published twice per month by Children’s Fun Publishing Co., is starting a subscription service starting in January 2007, along with monthly Little Princess and Winnie the Pooh. Mickey Mouse was launched in China in 1993 when a contract was signed between Egmont and the Chinese Post Office. Each issue is now read by more than three million people! More »

Walt Disney India has tied up with Infomedia India to launch an Indian version of Disney Adventures. Disney Adventures is currently published in the United States and Australia. The Indian version has been adapted to meet the requirements of Indian kids in the age group of 8-12. The new 100-page magazine will be published monthly from October 2006. More »

Today Hong Kong Disneyland announced that it plans to add three new attractions to their small theme park as part of its long-term expansion plan. The additions include Autopia, Stitch Encounter and UFO Zone. More »

Andy Mooney

In this great article from CMO Magazine, Andy Mooney, chairman of Disney Consumer Products, talks about his introduction of active licensing at DCP. Unlike before his arrival at the company in 1999, their product managers now work closely with developers and licensees on the design of new Disney-branded products and new categories, such as Disney Princess, W.i.t.c.h., and the recently introduced Disney Fairies. More »