The information on this page was last updated 21 July 2009
This monthly magazine was launched in 1993, after testing for several months, to reach children (mainly boys aged 12 to 14) that didn't read Micky Maus. The series featured 60% comic stories and 40% editorials with articles about celebrities, motor sports, sports, nature, exciting professions, discoveries and spectacular events. It had a similar format as the American Disney Adventures magazine.
Research on the readers of LIMIT magazine revailed that 85% of 9 to 11-year-olds purchased the magazine with pocket money, with the figure reaching 93% for 12 to 14-year-olds. 70% of readers first heard of LIMIT through television advertising, and 95% reported that they had seen the most recent LIMIT commercial.
The magazine tested in two areas of Germany before its national launch. One area advertised LIMIT solely in Micky Maus magazine, the other area advertised on television and in Micky Maus magazine. The sales in the area with television advertising were 58% higher than in the other area. Sales of LIMIT averaged 260,000 copies per issue.
LIMIT was canceled in 1998.