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The information on this page was last updated 6 January 2009
Launched in September 1951, Micky Maus magazine maintains its market leadership with strong editorials on topics such as the environment and with innovative premiums. The magazine has reached the one-million mark several times. In the week of February 18, 1993, they did it again. The theme of that issue was the popular Mickey detective and including two innovative premiums. That was the second time in history that Ehapa had sold one million copies of one issue. Both times, the magazines featured the Mickey detective theme. Mickey Maus has created numerous special issues over the past few years featuring environmental topics such as dolphins, whales, harp seals, deforestation and the rain forest. One issue features Ehapa employees planting 100,000 trees to reforest an area in Germany. The rain forest has been a major topic in several issues beginning in 1993 when Ehapa readers wrote in to support the purchase of 1.7 million square meters of the rain forest as part of the El Dorado project to save the rain forest. Traditionally, Micky Maus was always released in shops on Tuesday, while subscribers received it the preceding Monday. Since December 2007 this changed from Tuesday to Monday, while subscribers issues still arrived on Saturday.
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Active: Since 1951
