The information on this page was last updated 1 October 2003
In 1997, Portugal relaunched its weekly Super Jovem magazine to boost sales. The magazine was movied to a monthly frequency with new, more competitive concept, greater Disney content and a new format. Sales are currently 40000 copies.
Super Jovem attracts pre-teen and young adult readers with humorous comics, editorials on current events, and celebrity interviews. This magazine has met spectacular success since its release in April 1993. The magazine's appeal to teenagers with comics largely sourced from Egmont, inserts, interviews and news features on themes such as stars, video games, music and TV programs has caused sales to double since the launch. Circulation now stands at 40,000. The Disney's Children's Summit has been a major editorial topic, generating more than 200 entries to the contest.
With the flagship magazine firmly established, two new monthly magazines were launched in March of 1995: Mickey and Donald. Solidifying the presence of these two popular standard characters on the Portuguese market, the magazines each contain 68 pages of mostly comic material and have an initial run of 20,000 copies each. The retail price is approximately US$1. Due to the outstanding success of Portugal's weekly Super Jovem magazine, publisher Abril has been developing supplementary products to help maintain the magazine's brand image and reader loyalty. During te Summer holidays, three activity magazines called Passatempos were released, one with a 12-page guide to Disneyland Paris. Print runs for the three issues were 30,000 copies each. Abril is considering laucnhing Passatempos as a regular monthly magazine. Another extra of Super Jovem was the hard cover back-to-school agenda.