Egmont BulgariaCountry: Bulgaria
|Donald Duck||5.95||?||- ?|
|Donald Duck Digest||6.41||?||- ?|
|Miki Maus||6||1991||> today|
|W.i.t.c.h.||7.27 (#22)||2003||> today|
|Winnie the Pooh||6.43||?|
About Egmont BulgariaJust five years old, Egmont Bulgaria remains the nation's largest children's publisher with a product range including soft and hard cover books, sticker albums, coloring and activity books, as well as comic magazines. Record inflation has stagnated the market but Egmont has nevertheless reached a print run of 24,500 copies of the bi-weekly Mickey Mouse magazine in the first half of the year.
As part of The Egmont Group's extensive contract with The Walt Disney Company, Disney magazines have rolled out across Eastern Europe as more and more countries become accessible. Egmont has steadily entered Eastern Europe over the past six years, beginning in Hungary in 1988. Local Egmont offices staffed by Eastern European nationals are responsible for the day to day busniness of Disney magazine publishing, with Egmont headquarters remaining in Denmark. The spearhead in each market is the Mickey Mouse magazine, which is launched to build Disney name recognition. Reading and activity books are then published to reinforce and leverage off the entertaining and educational reputation established by the magazine. With a consumer base of 250 million people, Eastern Europe will become an increasinly poweful sector of Europe, and Disney magazines will be part of the growth for years to come.