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ABC’s free online television big success


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Posted on Tuesday, June 20th, 2006 at 10:30 pm CET

Unsurprisingly, Disney announced today that it’s free online broadcasts of ABC shows, including Desperate Housewives and Lost, were a big hit. The shows were watched more than 11 million times online in the first month of the test, and an online exit survey showed that 87 percent of respondents could recall the advertisers that sponsored the episodes they watched. A retooled version of the free site, with more shows and features, will be launched in the fall. Unfortunately the free site is only available to Internet users in the United States, but there are easy ways around this.

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