On Thursday the city of Leiden began placing a huge billboard near the Centraal Station. When complete, the billboard will be 1100 square meters in size. The board will promote cultural events in Leiden, with the image of a huge bookshelf holding books with titles related to themes such as the celebration of Rembrandt’s 400th birthday this year. Leiden’s museums and landmark buildings will also be featured. The billboard will be located between the train station and the center of the city, so visitors will see it as soon as they arrive in the city.