Three weeks after Coca-Cola introduced new bottles here in the Netherlands, the soft drink giant raised prices of bottles this week with 40%, while many consumers have complained about the flimsiness of the new one-time-use bottles.
From Monday the average price of a €1 liter bottle of Coca-Cola has gone up from €0.94 to €1.27. This increase comes shortly after the introduction of new types of bottles for 7up, Fanta and Coca-Cola. Until the beginning of this year, the Netherlands had a law requiring soft-drink bottles to be used multiple times. The soft drink sections of grocery stores were always filled with scuffed and beat up bottles; the fact that they were used multiple times was no secret, and these were the type of bottles Coca-Cola had been using here for the last 15 years.
The new bottles are much flimsier and customers have complained that when pouring a bottle the plastic dents in. It is a big difference from the old sturdy bottles, but they are still not as flimsy as the American bottles, according to me.
Coca-Cola hopes to improve their share of the soft drink market in Holland with the new shinier bottles. The change also allows for Coca-Cola to offer different packing options; drinks are now offered in 1, 1.5; and 2 liter bottles.
One thing I really like about the new bottles is that they don’t have the annoying cap rings anymore. 🙂
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