The Euro 2008 football (soccer) championships begin next week in Austria and Switzerland. Dutch grocery chain Albert Heijn is trying to duplicate the huge success of their Wuppie campaign of two years ago with a new cute character to collect – the Welpie. Welpies are cute little wild-haired lions meant to show support for the Dutch team. Welp is Dutch for baby lion.
We got our first Welpie on Monday and today I picked up another.